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<!DOCTYPE html>
<html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width,initial-scale=1">
<title>Interactive charts template</title>
<style>
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header{padding-top:64px;padding-bottom:24px}
header h1{font-family:"Ovo",serif;font-weight:400;font-size:clamp(44px,7vw,84px);line-height:.9;margin:0;max-width:16ch;text-wrap:balance}
header p{font-size:20px;color:var(--muted);max-width:60ch;margin:20px 0 0}
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summary{cursor:pointer;padding:14px 0;font-weight:600;font-size:15px}
.code{position:relative}
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</style></head><body>
<header><div class="eyebrow">V1.6.0 - GWI October 2026</div><h1>Interactive charts template</h1></header>
<nav class="toc" aria-label="Chart types"><a href="#stat">Big number and tiles</a><a href="#bar-highlight">Bar, highlighted</a><a href="#bar-single">Bar, one series</a><a href="#bar-single-above">Bar, statement above</a><a href="#bar-grouped">Bar, grouped</a><a href="#column">Column</a><a href="#column-single">Column, one series</a><a href="#column-wide">Column, wide</a><a href="#line">Line</a><a href="#area">Area</a><a href="#stacked-area">Stacked area</a><a href="#stacked-bar">Stacked bar</a><a href="#stacked-column">Stacked column</a><a href="#heatmap">Heatmap</a><a href="#treemap">Treemap</a><a href="#treemap-square">Treemap, in order</a><a href="#sankey">Sankey</a><a href="#filter">Market filter</a><a href="#flags-bar">Flags, grouped bar</a><a href="#flags-heatmap">Flags, heatmap</a><a href="#flags-stacked-bar">Flags, stacked bar</a><a href="#scatter">Scatter plot</a><a href="#dot-plot">Dot plot</a><a href="#slope">Slope</a><a href="#half-donut">Half donut</a><a href="#inline-donut">Inline insight, half donut</a><a href="#inline-dots">Inline insight, dot matrix</a><a href="#stats">Big numbers</a><a href="#stat-bar">Big number bar</a><a href="#bar-ranked">Bar, ranked</a><a href="#bar-groups">Bar, in groups</a><a href="#bar-groups-above">Bar, in groups, statement above</a><a href="#carousel">Charts with arrows</a><a href="#carousel-selector">Charts with a selector</a><a href="#styling">Inline styling</a></nav>
<section class="howto" id="how-to"><h2>How to make a chart with Claude</h2>
<ol>
<li><b>Pick a chart.</b> Choose the type you want from the gallery below and note its name, for example "Bar, grouped" or "Slope".</li>
<li><b>Open Claude with the GWI design system repo</b> and ask for the chart type you picked, naming it as it appears in the gallery.</li>
<li><b>Give Claude the data</b> by pasting a table or attaching a CSV or Excel file. Also give the <b>Source</b>, the <b>Base</b> and the <b>questions</b> asked, each with its link. If anything is missing, Claude will ask.</li>
<li><b>Check what Claude returns.</b> You get one <code><gwi-chart></code> tag, like the example below. Check the numbers, title and subtitle, and ask Claude to change the data or wording until they are right. The look follows the design system. Ask for content changes, or for a styling override (see Inline styling below).</li>
<li><b>Paste it into Webflow.</b> On the report page, add a Code Embed and paste the whole tag. Do not add any other script.</li>
</ol>
<details class="hcode"><summary>Example embed code</summary><pre><code><gwi-chart type="bar" unit="%" highlight="Short-form video"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"Short-form video",
"Social networks",
"Messaging",
"Streaming",
"Podcasts",
"Gaming"
],
"series": [
{
"name": "Weekly use",
"values": [
82,
74,
69,
58,
41,
37
]
}
]
}
</script>
</gwi-chart></code></pre></details>
<p class="hint">Data from several markets or sectors (for example UK and US, or Financial and Tech)? Say so and Claude adds a drop-down filter to the chart. See "Market filter" below.</p></section>
<section id="stat"><div class="demo"><div class="eyebrow">Big number and tiles</div><gwi-chart type="stat" title="Short-form video is part of daily life" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"value": "82%", "label": "of online adults use short-form video every week", "tiles": [{"label": "Daily short-form video use", "value": "47%", "delta": "+5 pts vs 2025", "trend": [33, 35, 36, 37, 38, 40, 41, 42, 43, 45, 46, 47]}, {"label": "Brand discovery on social", "value": "54%", "delta": "+3 pts vs 2025", "trend": [42, 44, 43, 46, 47, 48, 49, 50, 51, 52, 53, 54]}, {"label": "Daily time on streaming", "value": "2.4h", "delta": "+0.2h vs 2025", "trend": [1.9, 2.0, 2.0, 2.1, 2.1, 2.2, 2.2, 2.3, 2.3, 2.3, 2.4, 2.4]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="stat"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"value": "82%",
"label": "of online adults use short-form video every week",
"tiles": [
{
"label": "Daily short-form video use",
"value": "47%",
"delta": "+5 pts vs 2025",
"trend": [
33,
35,
36,
37,
38,
40,
41,
42,
43,
45,
46,
47
]
},
{
"label": "Brand discovery on social",
"value": "54%",
"delta": "+3 pts vs 2025",
"trend": [
42,
44,
43,
46,
47,
48,
49,
50,
51,
52,
53,
54
]
},
{
"label": "Daily time on streaming",
"value": "2.4h",
"delta": "+0.2h vs 2025",
"trend": [
1.9,
2.0,
2.0,
2.1,
2.1,
2.2,
2.2,
2.3,
2.3,
2.3,
2.4,
2.4
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="bar-highlight"><div class="demo"><div class="eyebrow">Bar, highlighted</div><gwi-chart type="bar" unit="%" highlight="Short-form video" title="Short-form video leads weekly media use" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["Short-form video", "Social networks", "Messaging", "Streaming", "Podcasts", "Gaming"], "series": [{"name": "Weekly use", "values": [82, 74, 69, 58, 41, 37]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="bar" unit="%" highlight="Short-form video"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"Short-form video",
"Social networks",
"Messaging",
"Streaming",
"Podcasts",
"Gaming"
],
"series": [
{
"name": "Weekly use",
"values": [
82,
74,
69,
58,
41,
37
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="bar-single"><div class="demo"><div class="eyebrow">Bar, one series</div><gwi-chart type="bar" unit="%" title="Millennials research before they buy" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["Prefer to shop online", "Research before I buy", "Follow brands on social media", "Switch brands for a better deal", "Trust brands that share my values"], "series": [{"name": "Millennials", "values": [77, 69, 68, 66, 64]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="bar" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"Prefer to shop online",
"Research before I buy",
"Follow brands on social media",
"Switch brands for a better deal",
"Trust brands that share my values"
],
"series": [
{
"name": "Millennials",
"values": [
77,
69,
68,
66,
64
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="bar-single-above"><div class="demo"><div class="eyebrow">Bar, one series, statement above</div><gwi-chart type="bar" labels="above" unit="%" title="Most leaders see AI pushing organisations towards the same answers" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64"><script type="application/json">{"categories": ["Often produces similar recommendations for different organizations", "Insights reflect consensus, not competitive advantage", "Organisations base decisions on increasingly similar information", "Harder to develop insights competitors can’t easily access"], "series": [{"name": "Share who agree", "values": [77, 76, 75, 69]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note"><code>labels="above"</code> puts each statement (up to three lines) above its bar, and the bar runs the full width of the chart. Add <code>ranked</code> if you want numbered badges.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart
type="bar"
labels="above"
unit="%"
title="Most leaders see AI pushing organisations towards the same answers"
subtitle="This is a placeholder subtitle, please change accordingly"
source="Illustrative data, not real GWI figures"
base="Online adults 16 to 64">
<script type="application/json">
{
"categories": [
"Often produces similar recommendations for different organizations",
"Insights reflect consensus, not competitive advantage",
"Organisations base decisions on increasingly similar information",
"Harder to develop insights competitors can’t easily access"
],
"series": [
{
"name": "Share who agree",
"values": [
77,
76,
75,
69
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="bar-grouped"><div class="demo"><div class="eyebrow">Bar, grouped</div><gwi-chart type="bar" unit="%" title="Attitudes to shopping differ by generation" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["Trust brands that share my values", "Research before I buy", "Prefer to shop online"], "series": [{"name": "Gen Z", "values": [72, 58, 81]}, {"name": "Millennials", "values": [64, 69, 77]}, {"name": "Gen X", "values": [51, 74, 63]}, {"name": "Boomers", "values": [43, 66, 46]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="bar" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"Trust brands that share my values",
"Research before I buy",
"Prefer to shop online"
],
"series": [
{
"name": "Gen Z",
"values": [
72,
58,
81
]
},
{
"name": "Millennials",
"values": [
64,
69,
77
]
},
{
"name": "Gen X",
"values": [
51,
74,
63
]
},
{
"name": "Boomers",
"values": [
43,
66,
46
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="column"><div class="demo"><div class="eyebrow">Column</div><gwi-chart type="column" unit="%" title="Attitudes to shopping differ by generation" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["Trust brands that share my values", "Research before I buy", "Prefer to shop online", "Follow brands on social media", "Switch brands for a better deal"], "series": [{"name": "Gen Z", "values": [72, 58, 81, 76, 62]}, {"name": "Millennials", "values": [64, 69, 77, 68, 66]}, {"name": "Gen X", "values": [51, 74, 63, 44, 71]}, {"name": "Boomers", "values": [43, 66, 46, 29, 58]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="column" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"Trust brands that share my values",
"Research before I buy",
"Prefer to shop online",
"Follow brands on social media",
"Switch brands for a better deal"
],
"series": [
{
"name": "Gen Z",
"values": [
72,
58,
81,
76,
62
]
},
{
"name": "Millennials",
"values": [
64,
69,
77,
68,
66
]
},
{
"name": "Gen X",
"values": [
51,
74,
63,
44,
71
]
},
{
"name": "Boomers",
"values": [
43,
66,
46,
29,
58
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="column-single"><div class="demo"><div class="eyebrow">Column, one series</div><gwi-chart type="column" unit="%" title="Daily social media use falls with every older generation" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["Gen Z", "Millennials", "Gen X", "Baby boomers", "Silent generation"], "series": [{"name": "Daily social media use", "values": [72, 64, 51, 38, 22]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="column" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"Gen Z",
"Millennials",
"Gen X",
"Baby boomers",
"Silent generation"
],
"series": [
{
"name": "Daily social media use",
"values": [
72,
64,
51,
38,
22
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="column-wide"><div class="demo"><div class="eyebrow">Column, one series, wide columns</div><gwi-chart type="column" columns="wide" unit="%" title="Daily social media use falls with every older generation" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["Gen Z", "Millennials", "Gen X", "Baby boomers", "Silent generation"], "series": [{"name": "Daily social media use", "values": [72, 64, 51, 38, 22]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Add <code>columns="wide"</code> to a one series column chart and each column is as wide as its cell, minus a 30px gap.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="column" columns="wide" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"Gen Z",
"Millennials",
"Gen X",
"Baby boomers",
"Silent generation"
],
"series": [
{
"name": "Daily social media use",
"values": [
72,
64,
51,
38,
22
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="line"><div class="demo"><div class="eyebrow">Line</div><gwi-chart type="line" unit="%" title="Short-form video has overtaken live TV" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["2019", "2020", "2021", "2022", "2023", "2024", "2025", "2026"], "series": [{"name": "Short-form video", "values": [26, 38, 35, 52, 49, 66, 63, 82]}, {"name": "Long-form video", "values": [62, 67, 58, 64, 55, 60, 53, 56]}, {"name": "Live TV", "values": [70, 62, 67, 52, 56, 41, 44, 32]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="line" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"2019",
"2020",
"2021",
"2022",
"2023",
"2024",
"2025",
"2026"
],
"series": [
{
"name": "Short-form video",
"values": [
26,
38,
35,
52,
49,
66,
63,
82
]
},
{
"name": "Long-form video",
"values": [
62,
67,
58,
64,
55,
60,
53,
56
]
},
{
"name": "Live TV",
"values": [
70,
62,
67,
52,
56,
41,
44,
32
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="area"><div class="demo"><div class="eyebrow">Area</div><gwi-chart type="area" unit="%" title="Short-form video use keeps growing" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["2019", "2020", "2021", "2022", "2023", "2024", "2025", "2026"], "series": [{"name": "Short-form video", "values": [28, 43, 37, 58, 51, 72, 66, 82]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="area" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"2019",
"2020",
"2021",
"2022",
"2023",
"2024",
"2025",
"2026"
],
"series": [
{
"name": "Short-form video",
"values": [
28,
43,
37,
58,
51,
72,
66,
82
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="stacked-area"><div class="demo"><div class="eyebrow">Stacked area</div><gwi-chart type="stacked-area" unit="h" title="Mobile now drives most daily time online" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["2019", "2020", "2021", "2022", "2023", "2024", "2025", "2026"], "series": [{"name": "Mobile", "values": [2.0, 2.9, 2.5, 3.7, 3.4, 4.7, 4.4, 5.6]}, {"name": "Desktop", "values": [3.6, 3.1, 3.9, 2.9, 3.6, 2.6, 3.1, 2.3]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="stacked-area" unit="h"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"2019",
"2020",
"2021",
"2022",
"2023",
"2024",
"2025",
"2026"
],
"series": [
{
"name": "Mobile",
"values": [
2.0,
2.9,
2.5,
3.7,
3.4,
4.7,
4.4,
5.6
]
},
{
"name": "Desktop",
"values": [
3.6,
3.1,
3.9,
2.9,
3.6,
2.6,
3.1,
2.3
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="stacked-bar"><div class="demo"><div class="eyebrow">Stacked bar</div><gwi-chart type="stacked-bar" unit="%" title="Where each age group finds new brands" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["16 to 24", "25 to 34", "35 to 44", "45 to 54"], "series": [{"name": "Social media", "values": [38, 33, 26, 20]}, {"name": "Search", "values": [17, 26, 32, 38]}, {"name": "Streaming", "values": [27, 23, 21, 18]}, {"name": "Other", "values": [18, 18, 21, 24]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="stacked-bar" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"16 to 24",
"25 to 34",
"35 to 44",
"45 to 54"
],
"series": [
{
"name": "Social media",
"values": [
38,
33,
26,
20
]
},
{
"name": "Search",
"values": [
17,
26,
32,
38
]
},
{
"name": "Streaming",
"values": [
27,
23,
21,
18
]
},
{
"name": "Other",
"values": [
18,
18,
21,
24
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="stacked-column"><div class="demo"><div class="eyebrow">Stacked column</div><gwi-chart type="stacked-column" unit="%" title="Search takes over from social media as people get older" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["Gen Z", "Millennials", "Gen X", "Baby boomers"], "series": [{"name": "Social media", "values": [38, 33, 26, 20]}, {"name": "Search", "values": [17, 26, 32, 38]}, {"name": "Streaming", "values": [27, 23, 21, 18]}, {"name": "Other", "values": [18, 18, 21, 24]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="stacked-column" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"Gen Z",
"Millennials",
"Gen X",
"Baby boomers"
],
"series": [
{
"name": "Social media",
"values": [
38,
33,
26,
20
]
},
{
"name": "Search",
"values": [
17,
26,
32,
38
]
},
{
"name": "Streaming",
"values": [
27,
23,
21,
18
]
},
{
"name": "Other",
"values": [
18,
18,
21,
24
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="heatmap"><div class="demo"><div class="eyebrow">Heatmap</div><gwi-chart type="heatmap" unit="%" title="Younger adults use every media type more" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"categories": ["16 to 24", "25 to 34", "35 to 44", "45 to 54", "55 to 64"], "series": [{"name": "Video", "values": [92, 84, 71, 58, 41]}, {"name": "Social", "values": [85, 78, 66, 52, 38]}, {"name": "Messaging", "values": [88, 86, 79, 68, 57]}, {"name": "Streaming", "values": [71, 69, 62, 50, 39]}, {"name": "Podcasts", "values": [34, 48, 45, 37, 22]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="heatmap" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"categories": [
"16 to 24",
"25 to 34",
"35 to 44",
"45 to 54",
"55 to 64"
],
"series": [
{
"name": "Video",
"values": [
92,
84,
71,
58,
41
]
},
{
"name": "Social",
"values": [
85,
78,
66,
52,
38
]
},
{
"name": "Messaging",
"values": [
88,
86,
79,
68,
57
]
},
{
"name": "Streaming",
"values": [
71,
69,
62,
50,
39
]
},
{
"name": "Podcasts",
"values": [
34,
48,
45,
37,
22
]
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="treemap"><div class="demo"><div class="eyebrow">Treemap</div><gwi-chart type="treemap" unit="%" title="Short-form video takes a third of media time" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"items": [{"name": "Short-form video", "value": 34}, {"name": "Social networks", "value": 22}, {"name": "Streaming", "value": 18}, {"name": "Messaging", "value": 14}, {"name": "Gaming", "value": 12}], "seriesName": "Share of time"}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="treemap" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"items": [
{
"name": "Short-form video",
"value": 34
},
{
"name": "Social networks",
"value": 22
},
{
"name": "Streaming",
"value": 18
},
{
"name": "Messaging",
"value": 14
},
{
"name": "Gaming",
"value": 12
}
],
"seriesName": "Share of time"
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="treemap-square"><div class="demo"><div class="eyebrow">Treemap, tiles in the order given</div><gwi-chart type="treemap" layout="square" unit="%" title="Short-form video takes a third of media time" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"items": [{"name": "Short-form video", "value": 34}, {"name": "Social networks", "value": 22}, {"name": "Streaming", "value": 18}, {"name": "Messaging", "value": 14}, {"name": "Gaming", "value": 12}], "seriesName": "Share of time"}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Add <code>layout="square"</code> and the tiles are laid out in the order you give them, in a square, then stretched to the chart. Without it, tiles are sorted by size.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="treemap" layout="square" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"items": [
{
"name": "Short-form video",
"value": 34
},
{
"name": "Social networks",
"value": 22
},
{
"name": "Streaming",
"value": 18
},
{
"name": "Messaging",
"value": 14
},
{
"name": "Gaming",
"value": 12
}
],
"seriesName": "Share of time"
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="sankey"><div class="demo"><div class="eyebrow">Sankey</div><gwi-chart type="sankey" unit="%" title="Brand websites close the most sales" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"stages": ["Discover", "Research", "Buy"], "links": [{"source": "Social media", "target": "Video platforms", "value": 18}, {"source": "Social media", "target": "Brand websites", "value": 9}, {"source": "Social media", "target": "Review sites", "value": 5}, {"source": "Search engines", "target": "Review sites", "value": 14}, {"source": "Search engines", "target": "Brand websites", "value": 10}, {"source": "Search engines", "target": "Video platforms", "value": 4}, {"source": "Friends and family", "target": "Review sites", "value": 7}, {"source": "Friends and family", "target": "Brand websites", "value": 8}, {"source": "TV and streaming", "target": "Video platforms", "value": 6}, {"source": "TV and streaming", "target": "Brand websites", "value": 9}, {"source": "Video platforms", "target": "Online marketplace", "value": 15}, {"source": "Video platforms", "target": "In store", "value": 13}, {"source": "Review sites", "target": "Online marketplace", "value": 14}, {"source": "Review sites", "target": "In store", "value": 12}, {"source": "Brand websites", "target": "Brand website purchase", "value": 20}, {"source": "Brand websites", "target": "In store", "value": 9}, {"source": "Brand websites", "target": "Online marketplace", "value": 7}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="sankey" unit="%"
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"stages": [
"Discover",
"Research",
"Buy"
],
"links": [
{
"source": "Social media",
"target": "Video platforms",
"value": 18
},
{
"source": "Social media",
"target": "Brand websites",
"value": 9
},
{
"source": "Social media",
"target": "Review sites",
"value": 5
},
{
"source": "Search engines",
"target": "Review sites",
"value": 14
},
{
"source": "Search engines",
"target": "Brand websites",
"value": 10
},
{
"source": "Search engines",
"target": "Video platforms",
"value": 4
},
{
"source": "Friends and family",
"target": "Review sites",
"value": 7
},
{
"source": "Friends and family",
"target": "Brand websites",
"value": 8
},
{
"source": "TV and streaming",
"target": "Video platforms",
"value": 6
},
{
"source": "TV and streaming",
"target": "Brand websites",
"value": 9
},
{
"source": "Video platforms",
"target": "Online marketplace",
"value": 15
},
{
"source": "Video platforms",
"target": "In store",
"value": 13
},
{
"source": "Review sites",
"target": "Online marketplace",
"value": 14
},
{
"source": "Review sites",
"target": "In store",
"value": 12
},
{
"source": "Brand websites",
"target": "Brand website purchase",
"value": 20
},
{
"source": "Brand websites",
"target": "In store",
"value": 9
},
{
"source": "Brand websites",
"target": "Online marketplace",
"value": 7
}
]
}
</script>
</gwi-chart></code></pre></div></details></section>
<section id="filter"><div class="demo"><div class="eyebrow">Market filter</div><gwi-chart type="bar" unit="%" flags title="Online shopping is strongest in the UK, whichever market you pick" subtitle="This is a placeholder subtitle, please change accordingly" source="Illustrative data, not real GWI figures" base="Online adults 16 to 64" source-url="https://example.com/core" question="Q4. Which of the following do you use weekly?" question-url="https://example.com/q4"><script type="application/json">{"filterLabel": "Market", "views": [{"name": "United Kingdom", "categories": ["Prefer to shop online", "Research before I buy", "Follow brands on social media", "Switch brands for a better deal", "Trust brands that share my values"], "series": [{"name": "Millennials", "values": [77, 70, 70, 69, 68]}]}, {"name": "United States", "categories": ["Prefer to shop online", "Research before I buy", "Follow brands on social media", "Switch brands for a better deal", "Trust brands that share my values"], "series": [{"name": "Millennials", "values": [65, 60, 60, 59, 58]}]}, {"name": "Germany", "categories": ["Prefer to shop online", "Research before I buy", "Follow brands on social media", "Switch brands for a better deal", "Trust brands that share my values"], "series": [{"name": "Millennials", "values": [54, 49, 50, 49, 49]}]}]}</script></gwi-chart></div>
<details><summary>Embed code</summary><p class="note">Webflow: paste only the <code><gwi-chart></code> tag below into a Code Embed. Keep the data script inside it, but do not add a script that loads the component. The site already does that.</p><div class="code"><button class="copy" type="button">Copy</button><pre><code><gwi-chart type="bar" unit="%" flags
title="This is the title, please change accordingly"
subtitle="This is a placeholder subtitle, please change accordingly"
source="GWI Core, Q2 2026"
base="Online adults 16 to 64"
source-url="https://example.com/core"
question="Q4. Which of the following do you use weekly?"
question-url="https://example.com/q4">
<script type="application/json">
{
"filterLabel": "Market",
"views": [
{
"name": "United Kingdom",
"categories": [
"Prefer to shop online",
"Research before I buy",
"Follow brands on social media",
"Switch brands for a better deal",
"Trust brands that share my values"
],
"series": [
{
"name": "Millennials",
"values": [
77,