diff --git a/.github/workflows/semantic-release.yml b/.github/workflows/semantic-release.yml
index bb1f373..cc9d884 100644
--- a/.github/workflows/semantic-release.yml
+++ b/.github/workflows/semantic-release.yml
@@ -77,6 +77,17 @@ jobs:
           semantic-release --debug ${{ inputs.dry_run && '--dry-run' || '' }}
         env:
           GITHUB_TOKEN: ${{ steps.generate_token.outputs.token }}
+          # Attribute the release commit to the technical app so it shows the
+          # app's own avatar. The email is <bot-user-id>+<slug>[bot]@... (the id
+          # is the bot USER id, not the app id). A bare "+slug[bot]@..." matches
+          # no account and falls back to a generic identicon.
+          # To use the github-actions octocat instead, set both to:
+          #   github-actions[bot] / github-actions[bot]@users.noreply.github.com
+          # To get the user id - gh api /users/ptah-bw-technical-app%5Bbot%5D | jq .id
+          GIT_AUTHOR_NAME: "ptah-bw-technical-app[bot]"
+          GIT_AUTHOR_EMAIL: "184816428+ptah-bw-technical-app[bot]@users.noreply.github.com"
+          GIT_COMMITTER_NAME: "ptah-bw-technical-app[bot]"
+          GIT_COMMITTER_EMAIL: "184816428+ptah-bw-technical-app[bot]@users.noreply.github.com"
       - name: process release output
         id: process-release-output
         run: |