diff --git a/apps/site/src/lib/seo.ts b/apps/site/src/lib/seo.ts
index 7891cbe2a..0232bed67 100644
--- a/apps/site/src/lib/seo.ts
+++ b/apps/site/src/lib/seo.ts
@@ -172,15 +172,20 @@ export function freeSoftwareSchema({
   };
 }
 
-/** The pricing page: coss.com with its self-serve plans. */
+/**
+ * The pricing page: coss.com with its self-serve plans. Not a schema.org `Product`: Google reads
+ * one as a shop's merchant listing, and refuses it for having no image.
+ */
 export function pricingSchema(description: string) {
   return {
     "@context": "https://schema.org",
-    "@type": "Product",
+    "@type": "SoftwareApplication",
     name: SITE_NAME,
     description,
     url: abs("/pricing"),
-    brand: { "@id": ORGANIZATION_ID },
+    applicationCategory: "DeveloperApplication",
+    operatingSystem: "Any (HTTPS API)",
+    provider: { "@id": ORGANIZATION_ID },
     offers: offers(),
   };
 }
diff --git a/apps/site/test/seo.test.ts b/apps/site/test/seo.test.ts
index 138dab5da..ea1d938d5 100644
--- a/apps/site/test/seo.test.ts
+++ b/apps/site/test/seo.test.ts
@@ -14,7 +14,7 @@ import { withoutNestedFolders } from "../src/lib/docs-tree";
 import { ALL_PRODUCT_LINKS, FOOTER_COLUMNS } from "../src/lib/nav";
 import { singleOperationProps } from "../src/lib/openapi-single-operation";
 import { rateTables } from "../src/lib/pricing";
-import { metaDescription } from "../src/lib/seo";
+import { metaDescription, pricingSchema } from "../src/lib/seo";
 import { markdownResponse, PRODUCTS, SITE_DESCRIPTION } from "../src/lib/site";
 import { FREE_TOOLS } from "../src/lib/tools";
 
@@ -273,3 +273,7 @@ describe("changelog", () => {
     for (const entry of CHANGELOG) expect(markdown).toContain(entry.title);
   });
 });
+
+test("the pricing page isn't a merchant listing, which Google refuses without an image", () => {
+  expect(pricingSchema("Plans.")["@type"]).toBe("SoftwareApplication");
+});