diff --git a/frontend/index.html b/frontend/index.html
index 9bd3294..de1a722 100644
--- a/frontend/index.html
+++ b/frontend/index.html
@@ -69,7 +69,7 @@
     </script>
     <link rel="icon" type="image/png" href="/favicon.png" />
     <meta name="description" content="Local LLM speed on Intel hardware: real decode tok/s by model, quant, and runtime on Arc GPUs, Core Ultra chips, and Xeon boxes, posted by the community. Add your rig." />
-    <title>intelinside</title>
+    <title>Intelinside.ai</title>
   </head>
   <body>
     <div id="root"></div>
diff --git a/frontend/src/hooks/usePageTitle.ts b/frontend/src/hooks/usePageTitle.ts
index fe019af..c4943b4 100644
--- a/frontend/src/hooks/usePageTitle.ts
+++ b/frontend/src/hooks/usePageTitle.ts
@@ -2,7 +2,7 @@ import { useEffect } from 'react'
 import { SITE_DESCRIPTION, pageTitle } from '@/lib/seo'
 
 /**
- * Sets the tab title ("Rigs | Intelinside", or brand first when asked) and, when given, the page's meta
+ * Sets the tab title ("Rigs | Intelinside.ai", or brand first when asked) and, when given, the page's meta
  * description; otherwise the site-wide one.
  */
 export function usePageTitle(title?: string, description?: string, brandFirst = false) {
diff --git a/frontend/src/lib/seo.ts b/frontend/src/lib/seo.ts
index 2eb7ff1..2fcf8ce 100644
--- a/frontend/src/lib/seo.ts
+++ b/frontend/src/lib/seo.ts
@@ -1,14 +1,14 @@
 // Titles and descriptions for the pages that matter to search, in one place. The app sets them on the document,
 // the Vite plugin bakes the home page's into index.html, and the middleware serves them to crawlers, which never
 // run the app. Relative imports only: this also runs at the edge and in the Vite config.
-import { BRAND_NAME } from './brand.js'
+const TITLE_BRAND = 'Intelinside.ai'
 
 export const TITLE_SEPARATOR = ' | '
 
-/** "Models | Intelinside", or brand first for the home page: "Intelinside | Local LLM Benchmarks on Intel Hardware". */
+/** "Models | Intelinside.ai", or brand first for the home page: "Intelinside.ai | Local LLM Benchmarks on Intel Hardware". */
 export function pageTitle(title?: string, brandFirst = false): string {
-  if (!title) return BRAND_NAME
-  return brandFirst ? `${BRAND_NAME}${TITLE_SEPARATOR}${title}` : `${title}${TITLE_SEPARATOR}${BRAND_NAME}`
+  if (!title) return TITLE_BRAND
+  return brandFirst ? `${TITLE_BRAND}${TITLE_SEPARATOR}${title}` : `${title}${TITLE_SEPARATOR}${TITLE_BRAND}`
 }
 
 /** The site-wide description, used wherever a page has nothing more specific to say. */