Same topic, different lens. Turn what you know into what they want to watch.
AngleCraft is an AI skill that transforms dry expert topics into high-engagement content by applying 7+2 journalistic angle types. Give it a topic - it returns hooks people actually click.
Most experts produce useful but dull content. They tell you what - but not how to make it interesting. The difference between 200 views and 200,000 is rarely the topic. It's the angle: the perspective from which you enter the topic.
AngleCraft systematizes angle selection. Think of a topic as a building. You can photograph it from the main facade - or from the rooftop, reflected in a puddle, from a helicopter. Same building, completely different photographs. Same topic, completely different content experiences.
| # | Angle | Pattern | Best For |
|---|---|---|---|
| 1 | Myth vs Reality | "Everyone says X. In reality, Y works." | Virality, debate, challenging dogma |
| 2 | Paradox | "The more X, the worse Y." | Cognitive hooks, pattern violation |
| 3 | Level Error | "You think the problem is X. The real cause is Y." | Reframing, intellectual depth |
| 4 | Price of Solution | "Yes, X works. But here's what you're really paying." | Trust, credibility, objection handling |
| 5 | Conditions | "If A → do X. If B → do Y." | Self-identification, lead screening |
| 6 | Hidden Driver | "The real reason X happens is Y - and you'd never guess it." | Insider insight, "aha!" moments |
| 7 | Contrary Thesis | "Don't do X. Do the opposite. Here's why." | Debate, algorithmic fuel, contrarian trust |
- Historical Lens - How was it in the past?
- Future Lens - Where is it going in 5–10 years?
- News Hook / Story Bridge - Fascinating fact → bridge to your topic
| Goal | Best Angles |
|---|---|
| Quick trust / credibility | Price of Solution, Hidden Driver |
| Virality / sharing / reach | Myth vs Reality, Paradox, Contrary Thesis |
| Self-identification | Conditions |
| Intellectual depth / authority | Level Error, Historical Lens, Future Lens |
| Immediate relevance | News Hook |
| Platform | Best Angles |
|---|---|
| Short-form (TikTok, Reels, Shorts) | Paradox, Myth vs Reality |
| Long-form (YouTube, blog, newsletter) | Level Error, Hidden Driver, Historical Lens |
| Ads / landing pages | Price of Solution, Conditions |
| LinkedIn / B2B | Contrary Thesis, Level Error, Hidden Driver |
Copy SKILL.md into your agent's skills directory:
~/.agents/skills/anglecraft/SKILL.md
Load the skill in your agent session - AngleCraft activates automatically when you describe a topic and ask for content angles.
Quick Mode (default - no questions asked):
> User: I sell handmade ceramic mugs. Give me content angles.
AngleCraft — Quick Mode
| # | Angle Type | Hook | Direction |
|---|---------------|----------------------------------------------------------------------|----------------------------------------------------|
| 1 | Myth vs Reality | "Everyone says handmade mugs are overpriced. Here's what 40 hours of craft actually looks like." | Break down the production process to justify value |
| 2 | Historical Lens | "This 400-year-old Japanese firing technique still can't be replicated by machines." | Story of a specific craft tradition |
| 3 | Paradox | "The more 'perfect' a handmade mug looks, the less it's worth." | Premium value of visible human imperfection |
| 4 | Hidden Driver | "Cheap mugs break because of a design flaw you've never noticed." | Expert material science insight |
| 5 | Contrary Thesis | "Stop buying matching mug sets. Mismatched is the real luxury." | Reframe uniformity → curated individuality |
Deep Mode (triggered by complex context or explicit strategy request):
> User: I run a SaaS for automated invoice processing. Our content is all feature comparisons - boring. Need a content strategy.
AngleCraft — Deep Mode (identifying niche sacred cows and mapping the angle stack)
| Topic | Angle | Hook | Tier | Platform |
|---|---|---|---|---|
| Why invoices are still manual | Level Error | "It's not a software problem. It's a trust problem." | Trust | Blog, LinkedIn |
| AI taking accounting jobs | Myth vs Reality | "AI won't replace accountants. It'll replace accountants who only type numbers." | Reach | Twitter, LinkedIn |
| Hidden cost of cheap AP tools | Price of Solution | "Your $29/month tool costs $3,000/month in errors. Here's the math." | Conversion | Blog, Newsletter |
| Automate vs manual | Conditions | "If under $500 → automate. If enterprise → one wrong digit costs the deal." | Conversion | Landing page |
| Finance teams resist change | Hidden Driver | "They're not lazy. Their bonus depends on zero errors." | Trust | LinkedIn, Video |
Every generated hook must pass three criteria:
- Surprise - Does it contradict a common assumption or reveal non-obvious information?
- Specificity - Is it anchored in a concrete detail, or vague and generic?
- Curiosity gap - Does the reader need to know what comes next?
Works for any niche: B2B, B2C, services, products, personal brands. Use cases include:
- Blog posts and newsletters
- Video scripts (YouTube, TikTok, Reels, Shorts)
- Social media content (LinkedIn, Twitter/X, Instagram)
- Landing pages and ad copy
- Webinar and podcast hooks
- Product launch campaigns
AngleCraft refuses to generate content for:
- Pseudoscience presented as fact
- Hate speech, discrimination, or targeting of vulnerable groups
- Get-rich-quick, gambling, or predatory financial schemes
- Unproven medical claims as treatment advice
MIT - free to use, modify, and distribute.
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