Excellent reporting

• Analytics - You can have very good reports using Mixpanel, Google Analytics 4, Looker studio or another supported web analytics software. Abrantes is fully integrated with Google Analytics 4 and has a plugin to work with (Google) Tag Manager (to use Mixpanel or other solution). All events are tagged with the experiment id and variant, so you can create reports to understand the user's behavior and not just to measure which variant converts better.
• Heat maps and scroll maps - You can segment heat maps by experiment and variant. This is very useful to observe differences between user behavior in each variant.
• Video recordings - Hotjar or Microsoft Clarity video recordings can be segmented by experiment and variant.
• CRM - When conversions happen in the CRM, you can pass experiment and variant information trough forms.